Expertise

Marketing Strategy

A leader in destination marketing strategy for lodging, lifestyle and hospitality brands.  Parlay Vous operates between in-house and agency to prioritize precise marketing programs and events focused on long-term profitability, targeted audience and a fully-integrated approach.

Brand Strategy
Public Relations
Loyalty Programs
Direct Channel Optimization
Event Marketing & Promotion
SEO & SEM
New Market Establishment
Performance Analysis (COA & ROAS)

Business Development

Organizational structure and Go-to-Market planning for businesses in any lifecycle stage. We implement the right mix of tools, tech, and talent to affect immediate outcomes that compliment long-term organizational growth. 

Revenue Management

Sales Organization Build Out

Incentive & Referral Programs

Go-to-Market Implementation

International Market Entry

Real Estate Relations

Enterprise Sales & Acquisitions

Commercial Relationship Management

Contract Sales Representatives

Travel Technology

Industry authority in the evaluation and integration of travel technology flow for property portfolio management. Our knowledge of the landscape goes beyond lodging into air, wholesale, proptech, and fintech integrations to build full-loop systems architecture.

Tech Stack Advising & Training

E-commerce & Payment Processing

CRM/CRS/RMS/CDP System Mapping

SaaS Evaluation & Implementation

Connectivity & Distribution Commercial Supply Chain

Online Travel Agency (OTA) Distribution

Property Management Software 

Asset Management

Specialist solutions for property portfolio management, investment strategy and diversification throughout property sectors. We optimize the service level and profit margins through pinpointed acquisitions, management solutions and accurate projections.

Placemaking

Fluent in the language of property acquisition, market positioning and planning. Parlay Vous guides owners and investors through the establishment of short-term rental property foundations, municipal compliance  and the demand factors required to be successful in today’s destination economies.

Tourism Licenses, HOA & Regulations

New Market Analysis

Planning & Zoning

Tourism Economic Impact Studies

Corporate Responsibility & Sustainability

Adaptive Reuse Development

Opportunity Zones & Tax Credits

Destination Market Organization (DMO) Relations