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Marketing | Ecommerce | Business Development
- Marketing strategy
- Audits: marketing mix, budget, performance, roles and responsibilities of internal staff, agencies and vendors/ software
- Special projects: website redesigns, events, product launches, trade shows, sponsorships, press and sales kits, FAM tours
- Vendor referrals and management
- Media relations / spokesperson
- Social influencer / ambassador management
- Organizational / departmental structure optimization
- Ad hoc sales force and business development
- P & L benchmark evaluation
- Customized KPI hotsheets
- ecommerce and distribution planning
- OTA distribution
- 3rd party
- Wholesale / retail
- Owned
- Creative campaign ideation
- Creative asset management and editing
- Price engineering and rate management
- Marketing / consumer research
- CRM optimization
- Channel attribution modeling
- Brainstorm and innovation sessions
- Brand strategy
- Paid, earned and owned media planning / buying
- Digital platform optimization
- Review management
- Incentive and referral programs
- Loyalty and engagement programs
- Customer service training
- Automated / lifecycle marketing system setup
- Business synastry exercises
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