Services

Marketing | Ecommerce | Business Development 

  • Marketing strategy
  • Audits: marketing mix, budget, performance, roles and responsibilities of internal staff, agencies and vendors/ software
  • Special projects: website redesigns, events, product launches, trade shows, sponsorships, press and sales kits, FAM tours
  • Vendor referrals and management
  • Media relations / spokesperson
  • Social influencer / ambassador management
  • Organizational / departmental structure optimization
  • Ad hoc sales force and business development
  • P & L benchmark evaluation
  • Customized KPI hotsheets
  • ecommerce and distribution planning
    • OTA distribution
    • 3rd party
    • Wholesale / retail
    • Owned
  • Creative campaign ideation
  • Creative asset management and editing
  • Price engineering and rate management
  • Marketing / consumer research
  • CRM optimization
  • Channel attribution modeling
  • Brainstorm and innovation sessions
  • Brand strategy
  • Paid, earned and owned media planning / buying
  • Digital platform optimization
  • Review management
  • Incentive and referral programs
  • Loyalty and engagement programs
  • Customer service training
  • Automated / lifecycle marketing system setup
  • Business synastry exercises