Services

Marketing | Ecommerce | Business Development 

  • Marketing strategy
  • Audits: marketing mix, budget, performance, roles and responsibilities of internal staff, agencies and vendors/ software
  • Projects management: website redesigns, events, launches, trade shows, sponsorships, press and sales kits
  • Vendor referrals and hiring
  • Media relations / spokesperson
  • Organizational / departmental structure optimization
  • Ad hoc sales force and business development
  • P & L benchmark evaluation
  • Customized KPI hotsheets
  • Ecommerce and distribution planning
    • Online travel agent distribution
    • Online and brick-and-mortar retail
    • Wholesale
    • Direct
  • Creative campaign ideation
  • Creative asset management and editing
  • Price engineering and rate management
  • Marketing/ consumer research
  • CRM optimization
  • Channel attribution modeling
  • Brainstorm and innovation sessions
  • Brand strategy
  • Paid, earned and owned media planning
  • Digital platform optimization
  • Review management
  • Incentive and referral programs
  • Loyalty and engagement programs
  • Customer service training
  • Automated marketing system setup
  • Business synastry exercises