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Marketing | Ecommerce | Business Development
- Marketing strategy
- Audits: marketing mix, budget, performance, roles and responsibilities of internal staff, agencies and vendors/ software
- Projects management: website redesigns, events, launches, trade shows, sponsorships, press and sales kits
- Vendor referrals and hiring
- Media relations / spokesperson
- Organizational / departmental structure optimization
- Ad hoc sales force and business development
- P & L benchmark evaluation
- Customized KPI hotsheets
- Ecommerce and distribution planning
- Online travel agent distribution
- Online and brick-and-mortar retail
- Wholesale
- Direct
- Creative campaign ideation
- Creative asset management and editing
- Price engineering and rate management
- Marketing/ consumer research
- CRM optimization
- Channel attribution modeling
- Brainstorm and innovation sessions
- Brand strategy
- Paid, earned and owned media planning
- Digital platform optimization
- Review management
- Incentive and referral programs
- Loyalty and engagement programs
- Customer service training
- Automated marketing system setup
- Business synastry exercises
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